Author Archives: Monica Spigelman

A Most Honored Tucson Procession

The Tucson All Souls Procession — begun in 1990 by an artist who wanted to tie in with the region’s lovely Dia De Los Muertos traditions and at the same time remember her dad who had just died — is … Continue reading

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Local Foods, Sustainable Communities and Communications

Well, this is going to be an eclectic conversation. That’s because this past week we had a joyous experience with foods and cultures of Southern Utah and Northern Arizona. It made me think of the benefits of slow, sustainable and … Continue reading

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Folklife, Festival, Fun in Tucson

Tradition – it is the intersection of all things wonderful in a community. Back in Brooklyn, I recall this month signaled the start of community bazaars, outdoor musical dances, and cookouts of grilled sausages and fried zeppole, those delicious ricotta … Continue reading

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Building Brand, The Common Sense Method

Is your brand effectively threading through every step you take in your business? Ah, brand identity. It’s something all organizations need. It colors a business personality from its competencies to its culture. There’s no time in our online world to … Continue reading

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Tucson MOCA: Contemporary Showcase of Art

Tucson is unique and thus it deserves MOCA – an airy space of edgy-meets-global contemporary art installations and artist residencies. It opened in March in a converted firehouse on Church, in downtown Tucson. The building is perfect for Tucson’s young … Continue reading

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Tucson Loves Lowriders

There’s pride in that chrome. I’ve watched some of the action at various Tucson bodyshops, as lowrider enthusiasts lovingly attend to their cars. They layer coats of color and clear lacquer, craft the chroming, turn coil springs and install shocks … Continue reading

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Social Media Leadership Resources

Hello fellow marketers. It’s cool to think about the future. Who or what will astound us next in terms of pushing the envelope on social media? Mobile! Location-based! Aggregates! We know for sure, as Wired Magazine tells us this month, … Continue reading

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With Apologies to the NY Times

So happy to see my former hometown newspaper sending a wave out west to Tucson. It seems New Yorkers have a fondness for the Old Pueblo, this city of desert and mountains and magical culture. New Yorkers also have a fondness for … Continue reading

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