A Most Honored Tucson Procession

All Souls Procession TucsonThe Tucson All Souls Procession — begun in 1990 by an artist who wanted to tie in with the region’s lovely Dia De Los Muertos traditions and at the same time remember her dad who had just died — is a grand Tucson event which engages everyone in our community. Designed to honor and grieve loved ones who have passed on, the evening is about Life and death, with all beauty and sorrow. It weaves a street-life public experience that is a lovely tapestry of music, culture, color and pomp. Congratulations and much success to the Many Mouths One Stomach community group who organizes the Procession, now in its 21st year.
Resource: (my article) http://www.downtowntucson.org/news/?p=2819

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Local Foods, Sustainable Communities and Communications

sustainable foods, small regional farmsWell, this is going to be an eclectic conversation. That’s because this past week we had a joyous experience with foods and cultures of Southern Utah and Northern Arizona. It made me think of the benefits of slow, sustainable and local to any professional communications’ practice.

We ate in small communities and met a variety of regional farmers and independent small restaurateurs, each passionate about their cultures, small heritage gardens, and their impact on sustainable living. We started in Flagstaff, enjoying conversations and local squash, then discovered meats, pies and banter at our stop in Lee’s Ferry. We made our way to Boulder Utah, where intelligent and skilled young individuals have created a mighty sustainable slow foods platform in the form of Hells Backbone Grill and Farm.  From there we journeyed back home, by way of Monument Valley and Diné (Navajo) lands, where we tasted family-made blue corn mush, frybread and mutton soup. We delighted in conversations with gentle, wonderful people so proud of their land and their traditions.

Everywhere we turned during this adventure we saw a dedication to core elements of community sustainability — respect for native foods, folkarts, culture, natural environment and slow conversation.

As social media marketers of this 24/7 world, do we rush too much to get results as well as get the message across? Are aspects (and benefits) of the “slow conversation” lost?  We’re doomed if all we try to do is send out constant, manicured messages across digital platforms, and not consider opportunities for the face-to-face aspect of the communications process. Of course, we can’t possibly be in front of people all the time. Phone calls, email, print, posts and responding to comments- it’s all important in establishing and maintaining relationships. But do we take the time to plan and foster the face-to-face relationships in our communications process?

I know I’ll assess my constituency relations in light of a stronger one-to-one approach, whenever possible.

Sustainability Resources: Even in the digital world, it’s critical to be mindful of technology and a low-carbon lifestyle.
http://www.sustainableinternet.org/
http://www.smashingmagazine.com/2010/09/20/making-the-web-a-better-place-guidelines-for-green-web-design/

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Folklife, Festival, Fun in Tucson

Tucson FestivalTradition – it is the intersection of all things wonderful in a community. Back in Brooklyn, I recall this month signaled the start of community bazaars, outdoor musical dances, and cookouts of grilled sausages and fried zeppole, those delicious ricotta doughnuts that I still taste in my dreams.

Rituals like these have enriched my quality of life. They’ve helped me preserve heritage, foster pride, establish legacy and stay engaged in community. Years later – with my family scattered across several states and immersed in life’s whirlwind – Festival continues to be important in my community place-making.

Here in the Southwest I’ve discovered unique aspects of festival as they apply to our Native American, Mexican and Sonora region cultures. Traditions of family, food, health and spirit have demonstrated to us how across cultures a community sense of place is enhanced through ritual.

Tucson Meet Yourself Folklife Festival is the mother of all these local festivals. Traditional storytelling, arts and crafts, costumes and recipes are a way to share folk culture, bind together neighborhoods and give individuals a sense of community, and there’s plenty of all this in Tucson Meet Yourself.

The Festival is October 8-9-10. In this weekend of celebration I can eat a handmade tamale, watch a master artisan craft some leatherwork, listen to a Tohono O’dham story and enjoy a folk dance all in one afternoon. This is one memorable festival that communicates the sounds, arts, smells, visuals and experiences of community identity and cultural practice.

I have always placed high value on preserving group traditions and the way of life they represent for the following generations. Particularly in Arizona, where it has become critical for various cultures to live together and understand each other, tradition as a symbol remains important to successful, positive communities.
Resource: Dr. Jim Griffith, folklorist, with definitions of folklife and relevance of festival like Tucson Meet Yourself.

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Building Brand, The Common Sense Method

Is your brand effectively threading through every step you take in your business?

Ah, brand identity. It’s something all organizations need. It colors a business personality from its competencies to its culture.

There’s no time in our online world to slowly cultivate a brand. So sometimes to stand out in the crowd all clients need help to quickly 1) define their core purpose; 2) identify their existing strengths; and 3) clarify issues that must be addressed for organizational alignment.

Here’s a thought-starter from Tucson Cowgirl Communications to incorporate into any identity assessment. Full disclosure: There’s no magic here. It is all about common sense.

  • Identity often lies in the hands of our beholders. So what defines our clout or voice in our respective communities/audiences? Find the keys that say we are unique.
  • Are these elements of clout or voice under-developed? How? Consider those elements that mark our character and work them, market them, cultivate their distinctive traits. Because the brand must have a personality, be credible and be memorable to engage our communities.
  • I’ve learned that I can’t be all things to all people. Same is true of the brand. In clarifying the brand identity, look for phrases that capture the core message. Know how to reach for natural extensions of this message to broaden impact without reducing effectiveness. Be focused yet fluid in the clear point of “the vision.
  • I’m a fan of spontaneity and love the rush of energy that comes with creative ideas. However I also firmly believe that trust is built over time, and beyond all else I must always exceed high standards and maintain excellence in any service offered. Don’t let anyone down. Ensure service is part of your brand-building equation.
  • I don’t want to be a shot in the dark. That’s why brand-building is different from creating viral buzz. Look for ways to strengthen emotional attributes and engage the communities in meaningful interaction. What do I stand for? Unless there’s a limitless marketing fund, you need more that a big ad campaign to break through the clutter. Strategy will help the brand be sticky. Be in it for the long-term with a strategic plan.

As you tackle your 2011 brand management plan, remember ethics and common sense are your most important allies. Resource:  I learn about Brand Building from experts like Seth Godin; his advice is always valuable and innovative.

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Tucson MOCA: Contemporary Showcase of Art

MOCA_Tucson Contemporary ArtTucson is unique and thus it deserves MOCA – an airy space of edgy-meets-global contemporary art installations and artist residencies. It opened in March in a converted firehouse on Church, in downtown Tucson. The building is perfect for Tucson’s young contemporary art museum, with its huge bays and abundant light. Hip and high-brow, MOCA’s new home grabs attention with its walls of windows and dazzling views of downtown.  There are 4 areas in the airy space:

  • A grand hall — 6,000 square feet of main exhibit space;
  • An East Wing — a creative maze of galleries and art rooms;
  • An Artists-in-Residence area; and
  • Administrative Offices and Design Wing.

“Contemporary art needs big spaces and this is the perfect environment to feed the cultural vitality of our city,” says Anne Marie Russell, the museum’s executive director. When the William Wilde-designed, 1970s building came on the market in 2008, MOCA was the only respondent to the RFP. MOCA was awarded a five-year lease and took the keys for the Neo-Brutalist-style glass and concrete building last year. The exhibits are in yet the building continues to evolve. Watch for more renovation and a public zocalo opening, hopefully within the year. Bravo, MOCA!

Resource: MOCA Tucson

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Tucson Loves Lowriders

There’s pride in that chrome. I’ve watched some of the action at various Tucson bodyshops, as lowrider enthusiasts lovingly attend to their cars. They layer coats of color and clear lacquer, craft the chroming, turn coil springs and install shocks to give their cars the low cruising look.

Tucson Lowrider by Monica Surfaro SpigelmanLowrider cars are sport, art and culture all in one. They’re a Tucson tradition, too. Lowriders are important to our city as they partake in a form of cultural democracy, breaking down barriers through art. They showcase our city’s folk and ethnic community style. If you want to see more of this neighborhood art,  Tucson Meet Yourself (October 8 – 10, Downtown Tucson along Church) plans a special Lowrider car show to celebrate this Tucson tradition.

I raise my hankerchief and say olé! to another aspect of the borderland that enhances Sonoran Desert quality of life.

Tucson Lowrider Resource: Empire Customs

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Social Media Leadership Resources

Hello fellow marketers. It’s cool to think about the future. Who or what will astound us next in terms of pushing the envelope on social media? Mobile! Location-based! Aggregates! We know for sure, as Wired Magazine tells us this month, that one of the most important shifts will come as the “digital world moves from the wide-open web to semi-closed platforms that use the Internet for transport to and from mobile devices.”

“Spheres of Social Media Influence: Where Social Media Leaders Are and Where You Need To Be To Harness New Media’s Power” – is what I’ve presented (along with fellow marketer-pal Julie Ray) at the YWCA 12th Annual Women’s Leadership Conference on September 17.  Tons of resources discussed. Here are a few suggestions (I’ll continue to update so check back often!)

Meet and Connect with our Social Media Leaders:

  • Carlotta Flores, owner and chef for six Tucson restaurants including historic El Charro, a food manufacturing plant and a new yogurt enterprise.  I respect Carlotta for her focus on heritage foods, regional culture, health and good cooking!
  • The Caliber Group Leadership Team of Linda Welter Cohen and Kerry Stratford — Caliber is the respected advertising, public relations, marketing and strategic branding firm. These women are tops!
  • Barb Gibson, Social Media and Intercultural Communication Consultant/Trainer and 2008-09 Chair of the International Association of Business Communicators. Awesome Barb stayed at my Tucson home during her USA speaking tour last year. She’s a great cook, too!
  • Don’t forget my pal and fabulous graphic-web designer/social media star Julie Ray! She is a beautiful and talented friend.
  • Lastly – Don’t forget Tucson Cowgirl! Please stay in touch with me on Twitter, LinkedIn, Facebook. Saluting all my fellow marketers who passionately believe in doing and communicating what’s good!
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With Apologies to the NY Times

So happy to see my former hometown newspaper sending a wave out west to Tucson. It seems New Yorkers have a fondness for the Old Pueblo, this city of desert and mountains and magical culture.
New Yorkers also have a fondness for strong opinion so forgive me, New York Times (and Richard Woodward) for adding my two cents to your Tucson-in-36-Hours hit list. I have a list that gets a bit off the paved trail to see a different side of Tucson:

4 p.m.
1) Walk the Wastelands….
….and catch the birds. Tucson’s Sweetwater Wetlands (southwest side of Tucson, off I-10) allows the public (since 1998) to see a variety of birds in a beautiful (yes, this is a wastewater treatment recharge) habitat. Something in me is very very happy to see sustainability working for nature and wildlife. It’s a gorgeous, peaceful walk around ponds bursting with wildlife, with the mountains smiling at you in the distance. Brilliant vermillions swoop over you, geese (or gooses) quack in the distance, hawks sail overhead.

6 p.m.
2) DINING TRUCKER STYLE

Sure our historic train depot holds heritage and a good nosh… But, remembering that our interstates connect American travelers to souls of the communities they drive through, I’m asking you also to consider a burger (or egg) meal at our funky TTT truck stop, off of I-10. In addition to tasty diner cusine there’s a great shop for chrome, lights and all things related to trucking (and a fine little bookstore of southwestern favorites).

8 p.m.
3) On the Edge of TUCSON NIGHTS
Yes we have a pumping indie music scene, and our treasured Rialto is a stop for many a fine band. But if you’re yearning for a regional flair I suggest a night with our regional roots — Go see
Dolan Ellis,our state baladeer, perform at the Arizona Folklore preserve. It’s a ways out of town so if you’re lazy try some classic flamenco guitar (and dancing) at Casa Vicente restaurant just downtown. A local performance management group called http://www.rhythmandroots.org/ also organizes a variety of Blues, Folk, Bluegrass, Gypsy and World performances throughout the year on Tucson stages.

Saturday
9 a.m.
4) ROADRUNNER
I agree, the great Tucson outdoors is the place to be in the winter. Saguaro National Park is a perfect destination, but to see huge saguaros I go out to Sanctuary Cove, way out west near the former Lazy K Ranch (I wish that ranch would reopen!) The Cove has a meditative walk, along a trail that leads you into the hills, for beautiful panoramic views of nature (including huge saguaros) and the Tucson skyline.

Noon
5) There’s More MEXICAN
I love Cafe Poca Cosa as suggested but it’s fun to get down and dirty with a Sonoran hotdog or a great burrito at El Guero Canelo on South 12th. Then you can stay in South Tucson for dessert at one of our fine Mexican bakeries, like La Estrella bakery, also on S 12th.

1:30 p.m.
6) PICTURE Ansel but also Etherton

Absolutely, the Center for Creative Photography’s collection of Ansel Adams, Edward Weston and others is impressive. But I am so proud Tucson has the Etherton Gallery on South 6th downtown — This gallery always provides a stunning display of photographic and other art.
3:30 p.m.

7) BUY Local

If you come to Tucson, please do frequent our malls but for goodness sake go out, appreciate and buy local. We have great shops — from the eclectic Bohemia on Broadway to Preen on Congress and the edgy new boutique that opened within Eric Firestone Gallery in the warehouse district or the KUZU salon off Kino. For authentic regional jewelry and crafts don’t forget the shops at Tohono Chul Park.
5 p.m.
8) Dark skies in the desert
I agree on this one — It’s a beautiful drive to Kitt Peak, where you will spend a fascinating evening browsing unbelievable telescopes and gazing in wonder at our heavens. The dark skies of our area are breathtaking. But I also suggest driving out to a small bed and breakfast specializing in astronomy to appreciate our skies. One is The Astronomers Inn in Benson. Or stay in Tucson and just head up Mt Lemmon SkyCenter run by our University of Arizona.
11 p.m.
9) Salsa instead of COSMOS
After gazing in the heavens focus on those toes late evening. Head over to El Parador for some salsa dancing!

Sunday
9 a.m.
10) EARLY BIRD the cowgirl way
I’d prefer spending my Sunday more immersed in our regional culture. Attend mass at the San Xavier Mission — then taste some authentic fry bread in the Mission parking lot, which you’ll find being sold by Native American families. Walk the mission grounds and small museum to get a sense of our regional architecture and history.

10 a.m.
11) Defending America
I wouldn’t want to end my Tucson sojourn on a somber note (although the Titan Missile Museum is certainly something to contemplate). But if you want to focus on the role ofTucson and our environs in our country’s defense, head out for a beautiful ride and a visit to Fort Huachuca, a great US Army Intelligence Center and a fanstastic museum. You can learn about our early spy days, our Buffalo Soldiers and so many other interesting aspects of the southwest and our country’s defense.

There’s so much to love about our Old Pueblo — this is just my quick take on a 36 Hour template for your tour. What’s your take? Whatever you decide, know that Tucson welcomes you to our unique desert, surrounded by five mountain ranges. Please appreciate-respect-enjoy our nature, art and culture!

Note: Writer Donna Hull comes through and gives us her take of Tucson in 36 Hours (for active baby boomers!) in this blog post. Thank you, Donna!

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